Mobile app development in Australia, This is a real story of how you can destroy a fantastic idea by wrong decisions-part 3
If you haven’t read part-1 and part-2 about mobile app development in Australia, please read them since today’s story makes sense when you know what challenges I had and how I dealt with them.
Anyway. I continued on making the iOS version, it was a little bit confusing because when you make a pair of apps, you usually consider iOS and Android functionalities and styles. But when it comes to one single version your brain is going on “What if” state.
What if this feature is not appealing on Android? What if the future implementation won’t be matched with the iOS? So these integrity concerns are a bit annoying since you always need to imagine the future product.
Eventually I finished the fully featured iOS version with more than 110 pages. A heavy app. A complex product that just one person in the world knew the entire features.
Now….. show time! Going out, leave the production cave and talk to people about your product. And you can imagine my face when I got feedbacks!
How your brain works
Basically when you do half of something (incomplete job) your brain produces and releases a hormone in your body that makes happiness, satiation and fulfillment.
As a result you felt you did it, your brain thinks you did it but your result in reality is unfinished !
For example when you go on a diet and oftenly have cheat meals or break your diet, in the long term you feel you are doing something. You feel you are on a diet and mission completed, However, in reality your body shows you are the same person as you were before!
So I misled myself! I thought I’ve done a good job, making an app out of an idea. I felt I tried to run the start-up. But the truth is, that was a scattered energy around an idea, not a targete one.
Accepting the failure on mobile app development in Australia
By the time, I didn’t get any results and no user engagement at all. No positive feedback.
Then I felt that it’s time to accept the failure and get ready for a short depression to not feel guilty.
This is how our DNA works. A one man funeral for a dead idea and start-up.
Start-up Failure
%98 of startups fail and the best way to escape from the afterward bad feeling is to start a new start up! A new fresh air, no headache, just dreaming and positive feelings. But it works as a drug.
Startup people know what I’m talking about.
In the next part, I will tell how i used a dead startup as a fuel to another one
To be continued….
